What is SEO? Most bloggers and internet marketers would already know what SEO (Search Engine Optimization). Understanding SEO is a series of efforts made by a webmaster on a website that aims to improve the attractiveness of your website to be better in search engines like google and yahoo, specifically Google. internet pages that rank well on Google seek pages will virtually have the opportunity to get extra potential site visitors constantly without cost. However, as for the domain names, it’d be a lot better for you to rely on the Cheap domain registration instead.
whilst we type in a key-word inside the Google searching for a web page, we can see a list of websites related to the keyword. A properly-optimized website that is at the pinnacle (role one – four) will typically get more website online visitors in comparison to net websites which can be in the lowest part of the hunt consequences.
We need to note, I mean by a website/blog that is optimized well for the SEO side is the website that is in the order of organic search results (Organic Search). Not a website that advertises on Google (Google Ads).
What’s Done In SEO Activities?
When you read my previous article, “200 Factors Affecting Website Ranking in Google”, you may be sickened or afraid to work on SEO campaigns for your website because it looks complicated. It does not have to be that way, let’s make it simpler.
In the SEO strategy, there are two IMPORTANT things to be done by an internet marketer, namely: On Page SEO and Off Page SEO. Let us discuss further.
1. What is SEO On Page
Understanding SEO On Page is an effort to optimize the website conducted from the side of the website itself. In other words, an optimization effort is done by a website owner/webmaster by designing an SEO Friendly website.
Some important elements found in SEO On Page include:
Research keywords, read the article “How To Research Keywords With Google Keyword Planner” to find key keywords and supporting keywords that are most relevant to the niche website to be created.
Build a website with good structure, looks interesting, and load it fast
Use a good Title Tag for the homepage and the title of the content
Adding relevant description to the website
Build content that will benefit the audience
Setting up SEO Friendly URLs (permalinks)
Using Heading well (H1, H2, H3, H4)
Set up website navigation as possible
Build internal links
Adding keywords to the image/image naming
2. What is Off Page SEO
Understanding Off-Page SEO is an effort to optimize the website conducted from outside the website built. A website page that SEO On Page is good should be supported by optimization from outside the website itself.
Off-page, optimization is done by building links (backlinks) from other sites to optimized websites. Some types of links commonly built to increase the popularity of a website on the internet, among others:
Links from social media (Twitter, Facebook, Google+, Youtube, and others)
Links from web 2.0 properties (Blogspot, WordPress, Weebly, and others)
Links from online forums (Kaskus, Bersosial, Forum Detik, Forum Kompas, and others)
Links from social bookmarking sites (Lintas.me, Diigo.com, Folkd.com, and others)
Links from blog walking activities (commenting on other people’s blogs)
Links from websites that accept guest bloggers
Read also: Strategy In Building Backlinks For Website / Blog
Well, the above was a brief explanation of what SEO is, how its application, and what the benefits for your business website. Website optimization in search engines is a process that we must do periodically because search engines (especially Google) are always updating their search results and displaying the most relevant and well-optimized website.