What Is Emotional Marketing?

Emotional marketing is a marketing strategy that aims to arouse the emotions of the market that are used as recipients of messages and marketing targets. In many cases, the goal is to generate positive emotions related to a brand/company or company. But indeed in some cases, the recent messages often occur deliberately to cause unpleasant or negative emotions (marketing messages like this are usually related to humanitarian or social matters). Apart from that, you may need to Visit Site if you’re looking for an effective online marketing automation software.

Why Do You Have to Apply Emotional Marketing?

There is a lot of research on the power of emotions that make us feel that this one strategy is important for at least you business people to know, both from a marketing and non-marketing perspective.

A 2012 emotional marketing journal from Brain Juicer Labs shows a number of psychological studies and survey data about people’s emotional responses to various types of advertisements from the Institute of Practitioners in Advertising (IPA).

Not Only for B2C Marketing Types, but B2B Also Need Emotional Marketing

Many business people assume that the two marketing systems that we mentioned earlier only affect the B2C target market, while B2B marketing is more appropriate with conventional methods that do not really involve the psychological aspects of the audience such as emotional marketing.

A study conducted by the Marketing Leadership Council CEB with Google has shown that marketing carried out with emotional strategies is more effective in encouraging market targets to make decisions on B2B. So, assuming that B2C alone who needs emotional marketing techniques is actually wrong.

Of the hundreds of B2C brands studied, emotional relationships with consumers tended to be between 10% and 40%. Seven of the nine B2B brands studied exceeded 50%.

Nearly 50% more known B2B buyers may buy products or services when they see a personal value (i.e. opportunities for career advancement or self-confidence and pride in their choices).

Of course, implementing the usual business strategy implemented by B2C is not easy for B2B. You need to be careful.